Sissy Sigioultzi-Rouka: Web

"The Principles of Persuasion"

"Advertisisng is neither a science, art, nor manufacture. It has no general standard, no root principles, no hard and fast rules, no precedents, no foolproof machinery. What man can be expert in a subject without end or beginning, a subject as full of controversy today as it was fifty years back?" (W. A. Alexander of Nash and ALexander in BRadshaw 1927: 140).
"Successful advertising appeals both to the head and to the heart, to reason and emotions." (Beatson 1986: 265) .
Brierly S. (1995) The Advertisisng Handbook, London: Routledge

Sissy Sigioultzi-Rouka, Author

As appeared on the web with her books:

"Λόγια Γυμνά", ISBN: 978-960-99317-4-8, εκδόσεις Θερμαϊκός, 2012 & 2010 Θεσσαλονίκη.
"Λόγια Αρσενικά", ISBN: 978-618-5307-35-6, εκδόσεις Πνοή, 2018 Αθήνα.